Northerly Customs

The Challenge

A new business owner needed help assessing his website. He wanted help answering the following questions:
  1. Would potential customers understand the philosophy of his brand?
  2. Would they be able to find the information they needed to motivate them to make a purchase?
  3. Would they feel comfortable reaching out to him for more information?

The Approach

After meeting with the owner to fully understand his goals for the project, I scheduled a meeting with a UX designer. Together, we performed a heuristic analysis of the website. I researched companies selling similar products to find best practices in website design and online engagement including the use of menus, product photographs, and social media. After a discussion with the owner, he implemented some of my suggested changes so that we could begin the next phase of our study: usability tests.

I designed a survey that tested the needs, values, and preferences of potential customers and asked for feedback on the website. I utilized reaction words in a desirability assessment to see if the website was communicating the traits of the product that the owner wanted it to. For example, the owner wanted potential customers to view the products as customizable, innovative, comfortable, and fun. 
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 PictureScreenshots of menus from competitor websites.



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The Customer Journey Map